I'm aware of your love-in with Twatter
, but fair to say that platform is part of the wider social media circus. Just listening to a group of young voters on the radio describing their first voting experience, and they were adamant that ALL of the information they made a voting decision on came from social media, and the number of likes / re-tweets etc had a big influence.
I have a 19 year old nephew at University who is
independent-thinking and definitely capable of deeper intellectual thought than I am.
He is heavily influenced by the number of 'followers' particular online leaders, and even product lines, have. It's the world we now live in and the most effective users of social media - including Twatter - will reap the rewards.