I mean, the CEO/Board could come out with the announcement that we had found a cure for the common cold and some people would say "Pah, it's not like they cured cancer."
But then again, it's all on them. Make one error in communication to the fans (sorry, over-communication to the customers) or questionable decision and it can be seen as being clumsy, make two and it's getting serious. Make this many and some will be seeing the worst in ANY decision or announcement.
The disconnect between fans and club has not been this high for quite some time, I would say.