Whether you believe everything, some things, anything or nothing of what these two come out with, their main target is the press/media....
The press/media do not take kindly to being criticized, so are going on the all out attack in response - and it is far easier for them to be the outraged victim of an unwarranted attack, than it is to actually do any actual journalistic work on any other topic...
... hence they will drag out the coverage for as long as possible, instead of doing what they should do by no covering it any further and depriving the pair of them the oxygen of publicity they crave