Mrs Lounger and myself are not in the "refund last seasons ticket" camp and, we have renewed for the coming season. However, it has, and is continuing to become clear that the marketing of this coming seasons tickets has been badly handled.
It is also clear that little, if any, thought was given to acknowledging the support shown to the club by all those who did buy a season ticket for the last season. If the club had contacted all of those on it's mailing list and thanked them for their support with the idea of putting names on the player tunnel then that would have been something, not much but, no financial biggy for the club to swallow.
Instead what we got was a bungled campaign from the outset. The U's cash got no mention, the £10 start up to the U's cash got no mention. The advertised "package" turned out to be a flyer in an envelope with a very dated script from KR, and for some very fortunate recipients, a so called "golden ticket" with a prize ranging from a trinket from the club shop to, we are informed, a free season ticket. (has anyone actually won a ticket?)
Included in the text of the flyer was the announcement of a special event, at the stadium, for season ticket holders. That got overlooked by most, good job too as the stadium is off limits due to the vaccination centre occupying most of the building and no event would be able to take place.
The build up to the season start is continuing to highlight issues at the club as to who is in charge of what. Where is the new kit? First pre-season game is less than a week away, what better time to get the kit in the shop and collect income? Instead, the club is now flogging off last seasons player kit by auction, for club profit, not charity. Non renewing season ticket holders have, to the best of my knowledge, not been contacted by the club to ask why. No follow up marketing to press home the frozen prices, U's cash and a £10 start up. It turned out that even the on-line facility was in difficulty and renewing nigh on impossible unless via the ticket office.
For 1893 club members there is an even bigger issue to come which I won't detail for the moment. (I'm waiting for a response from N McWilliams and the commercial team) Suffice to say that when Mrs Lounger heard what was happening she was inclined to demand a full refund of the coming season and not bother, however, we are dedicated supporters and determined to see some football this coming season. But, there is a bitter pill to swallow.
It is somehow ironic that of all seasons, the club decides that this one would be a good time to set up a "Supporters' Panel" to improve communication with it's fan base and, even more ironic that at I decided to get involved. It's all come just too late to influence matters to any great extent this season but, for the future I sincerely hope that we will have the opportunity to get things done the right way. (of course, I will have to be elected to the panel in the first place!)