I've been to many genuine Christmas markets in Germany and that was not what I was expecting, nor should it be. I had expected a little more of an "extravaganza" as heralded by the club. I had expected some "festive food" that doesn't exclude "Spanish Churros" but should not be the only offering. The reindeer were nice and the silver band good but the "John Lewis top gifts" extended to two table tops of cosmetics and chocolates. We donated our Teddy (having eventually locating the wheely bin designated for this purpose) and went for a burger.
The overall impression was not one of a well thought through event. I'm glad that you enjoyed it and pleased that you had children who also enjoyed the experience but, I've got higher expectations. Where was the Gluhwein, the roasted chestnuts, goods from the club shop (having prevented Sue Trafford from selling club merchandise she was left with very little to offer) Where was the effort to engage with the kids, aside from the reindeer? A few tins of Quality Street or similar being handed out to the kids with Olly the Ox on hand? (yes, he was outside having his picture taken with Santa but why not really go all out and give the kids a token to remember the club?)
Maybe I'm just getting old and can recall much better events being organised, maybe younger folk have lesser expectations but, it didn't work for me.